When that prospect who has never met you looks at your marketing material, does he/she react by contacting you? 

One of the key ways that you inform your prospects is through your marketing collateral.  Collateral conveys your positioning, differentiation, pricing, and other marketing messages.  It is part of connecting with your prospect before you even meet; and a part of helping the client be more comfortable that you are the best person to do the job. 

Whether you sell full time retainer contracts, multiple simultaneous part time retainer deals, or project focused gigs, you need marketing collateral to help you get appointments and advance your sales cycle with each prospect.

As your prospect sees you, your collateral answers key questions about your market, your target clients, and what he/she should believe about your unique consultant capabilities.

Would you close more business if your marketing material  was more effective?

There are a few basic pieces of marketing collateral, in addition to a web site, that are very important to building visibility and credibility for the engineering consultant. These will be described, along with examples:

• Marketing collateral defined
• Key attributes of quality, persuasive marketing collateral
• Personal Profile—Resumes, CVs, LinkedIn Public Profiles
• Solution Profile—How you help clients
• Scope of Effort/Methodology—How you uniquely solve problems
• Case Studies/White Papers
  
• Code of Ethics/Certification

Join Al Peterson on August 14th at 8:00 AM at Cogswell Polytechnical College.  Al Peterson, Certified Management Consultant, of Peterson Associates, will take you through the steps to creating valuable marketing collateral for your engineering consultant practice.  For years, Al, an electrical engineer, has been mentoring and teaching engineers how to stand out as consultants the client wants to hire. 

Attendees will Learn:

• When and how to use marketing collateral to assist your business
• How good marketing collateral builds visibility and credibility
• How to build quality, persuasive collateral
• How to show what you can do, without simply enabling in-house options

Format:

Interactive Live Seminar and Simultaneous Webinar
Questions are encouraged.

About Al Peterson

Al is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor, and angel investor. In September of 2002, he founded Peterson Associates.  He is a sought after speaker and trainer for the consulting and engineering community.

His eleven-year career at IBM included systems engineer, sales, field management, and regional management positions. After serving as divisional president for two San Francisco financial leasing firms, ITEL and BRAE, he returned to the high tech industry as a management consultant with R.A. Sayles Associates. Several executive positions followed with high-tech companies.

He is an active member of the Institute of Management Consultants—Northern California Chapter— having served as chapter board member and president.

His education includes an MBA (Marketing Focus) from University of California, Berkeley and a BS in Electrical Engineering from Oregon State University.

Pre-Workshop optional homework:

Please think through these two questions and bring your prepared response with you to the workshop.
1. What do you perceive as your 3 key needs related to marketing collateral?   
2. What are the three main strengths of your current marketing collateral?

Testimonials From Attendees at Prior Seminars:

1. "I wish I knew this 20 years ago" (attendee at seminar on developing market strategy)
2. "Money well spent" Steven Leibson in describing his attendance at a seminar on marketing in his blog Leibson's Law at EDN

Notes: 

1. Registration closes the night before - May 13 at 5 PM
   (Webinar registration closes later). 
2. Sorry - no walk-in's permitted.
3. In-Person attendees
   1. Coffee and pastry will be provided.  Registration and networking start at 8:00 AM, and the program starts at 8:30 am
   2. Please arrive a little before 8:30 AM and register, enjoy complimentary coffee and bagels, do some networking, and be prepared to advance your business!
   3. This workshop is limited to 50 in-person attendees.  Others will participate by webinar.
   4. Lunch will not be provided and the workshop will end at around 12:30pm (depends on how many questions you ask).
   5. There will be a table next to the registration table where you can place marketing collateral for your consulting business only.
4. Webinar attendees
   1. Login information will be sent to you prior to May 14th.
   2. Please log in early on the morning of event.
   3. Your questions are encouraged.
      

Please select your ticket type at the top of this page to register.

This seminar and (simultaneous) live webinar is part of the Marketing Series in the CNSV Seminar Program organized by the IEEE Consultants' Network of Silicon Valley (IEEE-CNSV) to help its members advance their skills during these difficult times.

This event is being co-sponsored by the Santa Clara Valley Section of IEEE and the IEEE-Consultants' Network of Silicon Valley (IEEE-CNSV).

Refund policy:  You may request a refund up to 3 days before the event.  Click here to request a refund